Our Approach

  • Maximize Athlete Value by carefully crafting a custom tailored plan specific to each individual, their values, traits, and needs.

  • Design and build genuine brands.

  • Align with resourceful partners to maximize opportunities.

  • Set Challenging Goals that drive us toward our full potential.


  • Personal Brand Strategy Development

  • Marketing & Endorsement Sourcing

  • Professional Contract Negotiation

  • Public Relations

MARK Bailey

  • Former College Football Coach

  • Experience in Marketing & Sales with $1bn + Brands

  • Agency with a focus on Personal Branding

  • Providing all clients with assistance after football to ensure success.



  • Media, Public Relations, Brand Partnerships

Dylan Capp

  • Scouting



Attorney who founded Bowers Law, LLC, a multi-million dollar a year injury firm in Maryland. He has been named a “Super Lawyer” for each of his years licensed as an attorney in Maryland. This prestigious honor is awarded to less than 2.5% of attorneys who perform at a high level, yield tremendous results, and provide a high level of client service.



  • Media, Public Relations, Brand Partnerships

Senior at Ithaca College pursuing a B.S. in Business Administration with a concentration in Sport Management and a minor in Legal Studies. Interned with Radegen Sports and Sportstars, Inc., focusing on analytics, data collection, player profiles, brand research and cold outreach. Served as Assistant Vice President of Finance for the Student Government Council, Vice President and Captain of Men's Club Soccer, Peer Advisor, and Student Ambassador at Ithaca College.


Email: ​​mark.bailey@1stdownsports.com

HQ: Mobile, Alabama

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